The Story

VO Group

vogroup.com.au

I started a freelance design business which I ran for 3 years before taking a Graphic Designer position at VO Group in mid-2015. Being thrown into a full-service agency headfirst, I learnt a lot, quickly. I flexed my design skills as well as developed into new areas of web design and development, advertising, marketing, and photography & video.

I quickly became a lead senior designer and managed work for our biggest clients. I delivered on a wide range of projects such as print materials, websites, e-commerce sites, signage, branding & logos, email marketing campaigns, shareholder documents, social media campaigns, digital and print advertising, product packaging, and commercial photography. In mid-2016 I moved to Melbourne to grow an office for VO Group, and have since immersed myself in the creative inspiration this city delivers.

Appetiser

appetiser.com.au

In March of 2018, I joined as a UX & CRO Specialist. During the proceeding years, I was fortunate enough to work on some very exciting app and web projects. As a startup, my role at Appetiser was highly dynamic and required me to solo entire projects from start to finish.

This included:

  • Conducting client meetings and remaining their direct touchpoint during the project
  • Undertaking research into intended markets, competitors, and client requirements
  • Researching user-experience best practices in the industry
  • Constructing user personas and behaviour flows
  • Designing wireframes
  • Designing and testing basic prototypes
  • Designing and prototyping high-fidelity designs
  • Performing dev hand-off and managing developer requests
  • Continued client management through development
  • Ideate, design and implement CRO split-testing through Google Optimize
  • Report on CRO outcomes and test performances

Skills